There are many great partnerships in this world: Nick Warren and Hernan Cattaneo. Jody Wistenoff and Nick Warren. Snoop and Dave Guetta. Dave Guetta and will.i.am. Sangers & Ra. Sampology and s.mouse. F&E. Habebe and Baby Gee and Danny T. R2D2 and C3PO. Those are all great bromances. And then, a Finnish multi-national consorts with prog electro and house VDJ/producer deadmau5, and we know sparks are going to fly.

Bring on The Sheldor of VDJism, a West End edifice and 4D projection mapping!

On the evening of Monday 28 November, deadmau5 and Nokia teamed up for the launch of the Nokia Lumia 800 Smartphone – undoubtedly one of the smartest product launches in the electronic sphere: 120 meter high The Millbank Tower in London’s West End, the best in 4D light projection mapping and deadmau5, his ‘puter and his VDJ fingers performing to a select audience along the banks of the River Thames.

View the video-goodness here: deadmau5 launches nokia lumia

Check out that 4D people! The world of advertising is really making the most of space, structures and lighting. And who best to showcase light projection mapping than the insufferable genius that is deadmau5? I’m a Mac lass, but if Nokia are going to team up with the world’s most brilliant optic lab rat and give him his ‘puter setup and a building to play with, I’m going to be impressed.

Read more about Nokia’s launch by Alex Bentley on noknok.tv here
inthemix as always have some top info here
You may also wish to check out what other things projection mapping can do via this video goodness from the launch of Nike’s Jordan Melo M8′s shoe here.

Imagine: if we could turn deadmau5 into a turtle, we’ve found the meaning of life.

True story.

image and resources supplied by nokia lumia